If you run a company, then you know that it’s not always smooth sailing.
Have you’ve started to reassess ways to refresh your whole company?
You may have ventured into brand-new markets and services and products. Do you want to attract a various target market than what you are focusing on today?
If any of this sounds like you, it might be time for a partial rebrand or redesign. Luckily, contrary to popular belief, rebranding does not need to cost you a fortune.
1. Adding a “Human Touch” to the Messaging Language
Many business try to be too formal with their leads and clients. To some degree, they’re best to try sounding profession through marketing copy, content and other social media interactions. However, this professionalism can backfire and oblige others to distance from you if you start to come off as too buttoned-up.
Instead, try to inject personality into your brand. Use a more down-to-earth tone when interacting consumers online, and do not be afraid to joke around or add an individual touch, to advise them that there are individuals behind the brand.
2. Presenting a New Product And Services
When your company starts to lose traction in the market, one of the first things that may come to mind is to significantly tear it all down and start from scratch.
Rather, think of rolling out a new services or product in the market. This can provide your brand name a fresh makeover without puzzling your existing consumers with an entire modification– one that would feature a complete rebrand.
3. Logo Design Redesigning
Your company’s logo is the most fundamental part of your overall brand. By simply redesigning the logo design, you can revitalize your business’s image.
If you’re concerned about the costs involved, then you’ll be happy to know there are more affordable and more affordable options readily available than hiring a knowledgeable graphics designer.
For instance, you can discover freelancers on websites like freelancer.com or fiverr.com that will develop an appealing logo design for a little as $10-20 You can likewise create it with a logo design maker yourself.
There are many online programs that are highly advanced, with innovations like AI and machine learning that you can utilize to create special logo designs in a matter of minutes.
4. Checking Out Other Marketing Channels
Sometimes, just by changing the medium through which you connect with your target group can give your brand name the boost you want.
For example, if you are generally concentrating on social media marketing and Pay Per Click, then maybe you can also think about e-mail marketing. Besides, email marketing is one of the most inexpensive forms of digital marketing and uses amazing ROI, too.
5. Getting Help from Influencers
Did you know that influencer marketing has become rather reliable?
Many big and small brand names have started to recognize the benefits of partnerships with popular influencers. You, too, can adjust your marketing method in a way that encompasses influencer marketing.
The right influencers can take your service to the ideal individuals, and they can also bring their personality to assist redefine your brand name identity.
6. Improving Photography
Lots of companies spend a ton of money on their logos, marketing copy, product style, etc. They ignore the impact of images on branding. The reality is that you can rebrand your business by simply enhancing the quality of the images you take of your items, company area, and other valued pictures.
If you take the images yourself or utilize someone else who does not have official experience in photography, then its’ strongly advised that you work with an expert photographer who will take the quality pictures your organisation and new branding deserve.
7. Altering the Design Guide and Tagline
Every business that has a brand name should also have a style guide that directs the marketers and branding executives. These guides offer recommendations and instructions to utilize certain colors, font styles, and icons for all online entities that relate to the business.
You can customize this guide to take your brand in a new direction; or, change the tagline of your business to mark the shift into a brand-new endeavor. The very best part of these modifications is that they don’t cost a lot.
8. Trying Different Messaging
Messaging is at the heart of your brand, and it merely refers to the ideas you wish to get across to your consumers and leads. A message can be conveyed through different types of channels– videos, blogs, PRs, and lots of additional opportunities.
However, your message may not be speaking to your customers. You’ll want to determine if the tone of the voice your using or the worths behind what you’re interacting to your audience are hitting your target.
The fix is a basic one: Modification the message if you don’t believe it’s working for you.
9. Constructing a New Website
It’s no exaggeration that your service website is much like a virtual shop or office, implying your customers and clients will evaluate your service based on the quality of your site. If you wish to rebrand– then you may want to think about a site update or upgrade.
For this recommendation, too, you’ll wish to work with a professional for the task. A specialist can give you concrete guidelines for what is working today, and what isn’t. You’ll see numerous alternatives that will spark your creativity and move you forward in your refreshed image.
You do not need to burn a lots of money during your redesign and rebranding. Do not let the idea of rebranding and redesign stop you from making your site a location to showcase your product or services. Decide rapidly what you are going to do– and progress with your best shots and make your website a pleasure for your consumers.
Which one of these economical methods are you going to carry out?
Managing Editor at ReadWrite.
Deanna is the Handling Editor at ReadWrite. Formerly she worked as the Editor in Chief for Start-up Grind and has over 20 years of experience in content development.