Design studio Tom Pigeon has created a series of minimalist prints for Group GB in the run up to the Tokyo 2020 Olympics, which will start in July. The six prints show a stripped-back technique to sports, rendering the movement and type of athletes into a series of simple shapes.
The prints were developed by Tom Pigeon creative director Kirsty Thomas and commemorate some of the sports where Team GB professional athletes tend to shine– cruising, cycling, athletics, gymnastics, rowing and swimming. In each of the designs the professional athlete is symbolised by an orange circle, while their movement is represented by arcs and lines. The warm shade of the circles likewise nods to the rising sun in the flag of the 2020 Olympics host nation Japan.
Thomas says, “I have actually long been an admirer of the timeless Olympic posters of the 1960 s and 70 s so this task is a truly amazing chance to explore our amazing athletes through colour, line and shape, and introduce our designs ahead of the games.”
The print series will be sold through the Team GB site to raise money for Team GB ahead of the Tokyo 2020 Olympic Games. The British Olympic Association receives no yearly government funding therefore counts on sponsorship and merchandise to raise funds for professional athletes. Paul Ellis, head of licensing and retail at Group GB, stated in a declaration, “Kirsty’s exploration of rhythm and balance makes it a perfect fit for Group GB showcasing some of the Olympic sports in a playful nature.”
In January, the Organising Committee of the Olympic Games revealed the official posters for Tokyo 2020, with designs by Dutch professional photographer Viviane Sassen, British painter Chris Ofili, French illustrator Philippe Weisbecker and Manga artist Naoki Urasawa. The Olympics will start on 24 July 2020.